General Manager, Marketing & Projects
Job No:
KAP1001
Location:
Sydney
- Brand new leadership role
- 26 days’ annual leave, including 1 for your birthday
- 13 weeks’ parental leave; employer-subsidised academic study
Role
Create and deliver the marketing vision and strategy, and deliver strategic business projects, for these Kaplan Businesses:
Kaplan Business School, University of Adelaide College, Murdoch Institute of Technology, Kaplan International Languages….plus any new brands that develop through new university partnerships in Australia and New Zealand.
Responsibilities
- Lead a team of 8 marketing, digital and design professionals
- Lead teams (not direct reports) to deliver systems, product & business projects
- Lead the strategic development and delivery of an integrated marketing strategy
- Develop & deliver strategic business projects, driving business strategy and profit growth
- Provide strategic marketing & collateral production, for new initiatives being brought to market
- Drive B2B marketing (local and internationally) identifying opportunities for new initiatives
- Work closely with sales teams on student recruitment and engagement targets & initiatives
- Provide senior marketing representation & drive relationships with key university partners
- Manage marketing budgets and the allocation of marketing spend
- Forge relationships with key stakeholders including leadership teams across all businesses
- Deploy industry best-practice digital marketing, including content marketing, social media engagement, SEM, SEO, website development, mobile optimisation campaigns and lead generation
- As global Kaplan brand advocate for the region, adapt Kaplan visual brand guidelines for Kaplan ANZ businesses using local insights across all print and digital collateral
Requirements
- 10+ years of marketing experience, min 5 years at management level
- Experience within higher education and/or international education industry
- Experience in leading on marketing strategy and brand management
- Experience managing and motivating a team of marketing professionals
- Experience leading multiple projects and project teams, across systems, product and business
- Experience in managing stakeholders across multiple landscapes
- Ability to travel interstate and internationally as necessary
- Tertiary qualifications or equivalent in Marketing and Management
Kaplan
Kaplan is one of the world’s leading providers of lifelong education. In Australia, we have 6 businesses, which employ around 1000 people in a range of professional and academic roles.
Join us at Kaplan and enjoy a great benefits package, Kaplan’s friendly and inclusive culture, plus real support for your personal, professional and academic development.
Closing date for applications is June 14th.
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