Market Manager

Role:

We’re looking for a proactive and experienced Market Manager to join our team in Cairo, Egypt, supporting Kaplan International Pathways ANZ’s network of education agents across the Middle East & North Africa region.

In this role, you’ll ensure our agents receive excellent support and guidance to successfully represent Kaplan’s programs.

Responsibilities:

• Provide training and ongoing support to Kaplan’s education agents across the MENA region.
• Coordinate logistics and materials for events, expos, and recruitment fairs.
• Act as the primary point of contact for agent queries, responding promptly within agreed SLAs.
• Support visiting Kaplan staff and partners with event logistics and local arrangements.
• Deliver high-quality customer service to agents and stakeholders, ensuring satisfaction and loyalty.
• Regularly update internal teams with market insights, competitor analysis, and agent feedback.
• Assist in creating tailored marketing and promotional materials for the MENA region.
• Ensure agent compliance with relevant Australian (DHA) and New Zealand (INZ) regulations.
• Collaborate internally to identify new opportunities for agent engagement.
• Coordinate training sessions and workshops for agents to enhance their product knowledge.
• Monitor and report agent performance, providing regular updates against agreed KPIs.
• Provide administrative and operational support for regional recruitment events (exhibitions, seminars, familiarisation tours).

Note:
This role includes regular independent travel (approximately 15-20 weeks per year) throughout the Middle East & North Africa region.

Requirements:

• Bachelor's degree or higher qualification.
• Fluent professional proficiency in Arabic and English (written and spoken).
• Strong experience working within international education, particularly understanding Australian and New Zealand higher education systems and regulatory requirements (DHA/INZ).
• Proven background supporting agent networks or managing indirect recruitment channels.
• Demonstrated experience travelling independently across the Middle East & North Africa region.
• Excellent communication and stakeholder management skills, with the confidence to engage at various organisational levels.
• Highly organised and proactive, able to effectively manage competing priorities.
• Strong analytical skills, capable of providing detailed market insights and reporting clearly against KPIs.
• Willingness to travel frequently and work flexible hours as needed.
• Results-focused, adaptable, and committed to providing outstanding customer service.

Desirable (not essential):

• Experience using Salesforce CRM.
• Prior professional exposure to Australian or New Zealand education sectors.

About Kaplan International Pathways

Kaplan International Pathways guides more than 20,000 students to university each year. We partner with universities in the UK, USA, and Australia to provide educational opportunities to students worldwide. In Australia and New Zealand, we collaborate with The University of Adelaide, The University of Newcastle, Murdoch University, and Massey University to help students achieve their academic goals.

Closing Date for Applications: 7^th April 2025

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