Market Manager (Sri Lanka)

Role

The Market Manager role will be employed by Globalization Partners Sri Lanka Pte. Ltd and based in Sri Lanka. The role will include providing services to the Student Recruitment department of Kaplan Business School, a client of Globalization Partners, with a focus on expanding KBS’s reach and impact in the Sri Lanka market. As Market Manager, you will be responsible for promoting KBS programs in Sri Lanka, generating new business opportunities, and delivering high-quality customer service and business relationship management through proactive inbound and outbound initiatives. You will also be expected to build and maintain strong relationships with key stakeholders across the education sector and related industries. A key focus of the role is to enhance brand visibility and recognition for KBS across Sri Lanka, ensuring alignment with the institution’s global standards and strategic objectives

Key activities of the Role:

• Develop and promote the KBS brand across Sri Lanka, building strategic relationships with education agents, academic institutions, and key stakeholders.
• Design and implement student recruitment campaigns, achieving ambitious growth targets in collaboration with the Regional Director.
• Manage and maintain strong relationships with recruitment agents, ensuring performance, engagement, and alignment with KBS objectives.
• Identify and engage with potential partner institutions to explore collaboration opportunities that support student recruitment.
• Conduct market research and competitor analysis, providing regular insights and intelligence to inform strategy and decision-making.
• Ensure compliance with the ESOS Act and KBS policies, particularly regarding the Genuine Student (GS) framework.
• Represent KBS at events, fairs, and networking opportunities, ensuring consistent and professional brand representation.
• Maintain accurate CRM records and collaborate across Kaplan networks to ensure a unified, data-driven recruitment approach.

Requirements

• Minimum of 3 years’ experience in international student recruitment within the Australian education sector.
• Strong understanding of the Australian education system, including international student recruitment and regulatory compliance.
• Proven ability to meet recruitment targets and execute data-driven marketing strategies that deliver measurable results.
• Excellent communication and presentation skills, with high proficiency in both written and spoken English.
• Demonstrated success in relationship management, working effectively with education agents, clients, and stakeholders across diverse cultural backgrounds.
• Strong analytical skills, with the ability to interpret data, identify trends, and prepare insightful reports.
• Advanced computer literacy, including proficiency in CRM systems and Microsoft Office applications.
• Flexibility to travel regularly within the region and work outside standard hours, including evenings and weekends as needed.

Kaplan Business School (KBS) in Australia has grown from a small institution servicing a few hundred students, to a national multi-campus network educating over 10,000 students since our inaugural launch in 2008. KBS is a globally recognised provider of higher education degrees in Australia and offer undergraduate and postgraduate courses in business, accounting, marketing, management, tourism, entrepreneurship, health services, digital management, analytics, project management, leadership, and Information Technology.

KBS is part of Kaplan International (KI), one of the world's leading providers of lifelong education, helping over one million students around the globe achieve their educational and career goals each year. While KI provides a broad array of educational offerings through its programs, its commitment to providing unrivalled quality and great learning outcomes is consistent in each of its businesses. KI unites the English Language, Higher Education, Vocational Education and Financial Training sections of the business globally. The key businesses within KI span North America, Europe, Middle East, Africa, China, Hong Kong, Northeast Asia, Southeast Asia, Singapore, Australia, and New Zealand.

Applications close 8^th October 2025

Pre-screening questions and background checks may be required: Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate’s suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at Kaplan.edu.au for information about how Kaplan may handle your personal information in connection with this application process.