Social Media Coordinator

• 26 days’ annual leave, including one for your birthday, and other great benefits
• Be part of an industry-leading, supportive, and positive work culture
• Permanent full-time position located in Sydney

Role

Kaplan Pathways is seeking a creative, organised and digitally savvy Social Media Coordinator to join our Marketing team in Sydney.

This is an exciting opportunity for a content-driven marketer who thrives in a fast-paced environment and loves bringing brands to life through engaging, short-form video and social storytelling. You’ll play a key role in executing social media strategy across multiple Kaplan Pathways brands, supporting student recruitment across domestic and international markets.

Reporting to the Marketing Manager – Kaplan Pathways, you will manage projects end-to-end while collaborating with students, ambassadors and internal stakeholders to create engaging and authentic content.

Responsibilities

• Create, edit and publish engaging short-form video and static content using Canva.
• Manage and schedule content across platforms including Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Collaborate with students and ambassadors to develop authentic user-generated content (UGC).
• Maintain and execute the social media content calendar, ensuring timely and consistent delivery.
• Implement social media strategies aligned to brand, campaign and recruitment objectives.
• Monitor platform trends and proactively recommend innovative content ideas to increase engagement.
• Track, analyse and report on social media performance, providing actionable optimisation insights.
• Collaborate with internal marketing stakeholders to ensure integrated campaign delivery across channels.

Requirements

• Minimum 2+ years’ experience in a marketing or social media role.
• Proven experience managing multi-platform social media accounts.
• Advanced Canva skills, with strong video editing capability.
• Strong understanding of social media analytics, engagement metrics and optimisation techniques.
• Excellent project management skills with the ability to manage multiple deadlines simultaneously.
• High attention to detail and strong organisational skills.
• Exceptional written and verbal communication skills, with a passion for brand consistency.
• Tertiary qualifications in Marketing, Communications or a related field.

Desirable

• Experience in international education or a B2C environment.
• Exposure to CRM systems, email marketing platforms or analytics tools.
• Adobe Creative Suite experience.

Applications close 18 March 2026. Please note, we will be reviewing applications as they are received and may close the advertisement early.

About Us

Kaplan Australia is one of the world's leading providers of lifelong education, helping over one million students around the globe achieve their educational and career goals each year. While we provide a broad array of educational offerings through our programs, our commitment to providing unrivalled quality and great learning outcomes is consistent in each of our businesses.  

Kaplan Australia has been recognised as an Inclusive Employer by Diversity Council Australia. We pride ourselves on being a kind and inclusive organisation that is reflective of our diverse student group across Kaplan Business School, Kaplan Professional and our Pathways Colleges, and truly value the richness and experience of our diverse team. We will use this momentum to continue to enhance our equity, diversity, and inclusiveness.

Background-Check Notice & Declaration

Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate’s suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at Kaplan.edu.au for information about how Kaplan may handle your personal information in connection with this application process. 

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